LPUFG 2024
Services
Visual Identity
Event Planning
Motion Design
Client
Nestlé Professional
Year
2024
INTRODUCTION
LPUFG 2024 is a talk show-style event hosted to support and guide business owners from a wide range of backgrounds - from dental care to fire safety. The event centered around an informative live conversation with Deborah Meaden and also featured insights from NESCAFÉ experts, including Katya Simmons, the managing director of Nestlé, making it a valuable opportunity for attendees to learn directly from experiences industry leaders.
NARRATIVE
At the core of the initiative was a live, in-depth conversation between Deborah Meaden with small to medium business owners and NESCAFÉ’s own experts – including Katya Simmons, Managing Director at Nestlé. Their discussion explored real challenges faced by small businesses and offered actionable advice on how to grow sustainably.
OUTCOME
I worked closely with a team of dedicated designers to create a wide depth of collateral for this project. My role involved personally leading the development of the visual toolkit used across social media and video rollout, as well as animating the on-screen displays and large-scale projections showcased at the event. I also supported the development of the look and feel of the event itself, as part of the team that shaped the narrative and led the initial storyboarding.
