Britvic
Services
Visual Identity
Client
Britvic
Year
2024
INTRODUCTION
The Britvic Add a Twist campaign was a vibrant summer initiative designed to boost engagement across retail and hospitality sectors. Aiming to refresh the summer drinking experience, the campaign combined product pairings and offerings with immersive activations to inspire consumers to enjoy Britvic’s range in new and exciting ways.
NARRATIVE
I was part of the team that developed the creative rollout and expanded the visual toolkit for the chosen design direction. The identity was brought to life through playful, fresh visuals that complemented the campaign’s innovative drink concepts. Assets ranged widely across retail displays, print, digital banners, social media content, jug decorations, and event staff clothing, creating a consistent and engaging brand presence.
OUTCOME
The campaign successfully captured consumer attention through its multi-channel approach, driving brand visibility in both retail and social environments. By blending classic summer flavours with fresh twists, Add a Twist positioned Britvic as a leader in seasonal beverage innovation, while delivering interactive experiences that resonated with a broad audience.
