Smart Meter
Services
Motion Design
Illustration
Shoot Planning
Client
Affinity Water
Year
2025
INTRODUCTION
AffinityWater launched a campaign to encourage more people to use Smart Meters in their homes, aiming to challenge common misconceptions and promote better control and awareness of personal water usage.
NARRATIVE
I was part of the team that developed three initial concept routes, each with its own unique approach, aesthetic and messaging, helping to shape the creative direction early on. During a collaborative session with the client, one distinct route was selected to best highlight how Smart Meters work in the home. In this next stage, I illustrated key visuals to help bring the concept to life and sell the idea into the client, leading to the planning and development of a photoshoot. This shoot became the foundation for a broader suite of assets and motion content.
OUTCOME
In the final stage of the campaign, I led the creative direction of the motion and rollout – creating a series of engaging animated videos for AffinityWater to be used across social and digital platforms.
