Podback
Services
Motion Design
Client
Podback
Year
2025
INTRODUCTION
Inspired by the lack of awareness around coffee pod recycling in the UK, we partnered with Podback to create a content series that would simplify the process and drive nationwide behaviour change. Podback’s mission is clear: To create a world where every coffee pod enjoyed is recycled.
NARRATIVE
We brought the brand to life through simple, illustrated designs that made each step of the recycling process easy to follow and visually engaging. The creative direction focused on clarity and accessibility—ensuring the content could be quickly understood by a wide audience.
OUTCOME
These videos have since been rolled out across social media, local authority campaigns, and by Podback’s brand and retail partners, including ASDA. The content also featured in a branded experience at ASDA HQ, where visitors explored Podback’s mission through informative boards and engaged with the brand via a spin-the-wheel game—winning small prizes while learning how to recycle.
