Nutella
Client
Ferrero
Year
2024
INTRODUCTION
For Nutella’s Pancake Day campaign in 2024, we aimed to position Nutella as the ultimate pancake topping by developing a concept that would engage consumers across in-store and digital channels.
NARRATIVE
We created a vibrant, playful visual identity centred around Nutella’s iconic red and white colours, bringing the campaign to life through a range of assets. This included a specially designed FSDU unit featured in stores across London, alongside digital and social media content that celebrated the joy of Pancake Day.
OUTCOME
Our creative formed the foundation for a wider rollout by partner agencies, including large-format in-store displays. The campaign successfully boosted sales, enhanced brand visibility, and strengthened consumer loyalty across Gruppo Ferrero’s portfolio, helping Nutella maintain its leadership in the competitive retail market.
