Uncover your Home Leaks
Services
Shoot Planning
Illustration
Client
Affinity Water
Year
2024
INTRODUCTION
As part of Affinity Water’s Uncover Your Home Leaks campaign, I worked alongside my colleague Elysa to bring to life a content series aimed at helping UK homeowners identify early signs of household leaks. Featuring Love Island’s Olivia and Alex Bowen, the campaign aimed to support Affinity Water’s mission to reduce leakage by 20% by 2025 - building on an impressive 18.3% reduction already achieved, saving 34 million litres of water per day.
NARRATIVE
To help sell in the narrative, I was part of the team that led the creation of the shoot guide, developing detailed plans for camera angles and movements around the home to align with the campaign narrative. To support this research, I visualised the key scenes in a series of detailed illustrations, which formed the foundation for the on-location filming. My colleague Elysa then developed and produced the final edits, blending home walkthroughs with real customer stories to bring the narrative to life.
OUTCOME
The campaign gained strong traction across social media, with Olivia and Alex Bowen’s involvement attracting national press coverage. Uncover Your Home Leaks delivered an engaging and informative message, helping homeowners take simple action while reinforcing Affinity Water’s long-term commitment to conservation and sustainability.
