Nescafé Iced Event
Services
Shoot Planning
Illustration
Client
Nescafé
Year
2025
INTRODUCTION
To celebrate NESCAFÉ’s partnership with Love Island and raise awareness of its iced coffee concentrate, the NESCAFÉ Iced Event was designed as a high-energy summer activation. Hosted outside Tesco HQ, the event aimed to kick off the season with a refreshing experience that connected the product directly with consumers.
NARRATIVE
I led the creative from the ground up—developing the initial concepts, exploring multiple creative routes, and illustrating the visual direction. From there, I worked through the full development process, creating and artworking all assets across the event identity. The visuals leaned into summer cues and the playful Love Island tone, ensuring the brand felt fresh, vibrant, and unmistakably iced.
OUTCOME
The campaign came to life through printed collateral and on-site visuals, all crafted to deliver an immersive, ownable NESCAFÉ experience. The activation was a huge success, drawing in over a thousand visitors in just one day and firmly establishing NESCAFÉ Iced as the must-try product of the summer.
